Are you a bloggers eager to work with manufacturers and monetize your weblog? I’m sharing 5 fast and straightforward methods to search out model PR contacts to get your foot within the door.
Up to date June 30, 2022
I began running a blog virtually a decade in the past. I can’t imagine I’ve been within the recreation for practically 10 years. After I first began out I had no concept what I used to be doing. I used to be actually writing and taking footage for enjoyable. My intention to start with was by no means to monetize my weblog. It was only a interest that may hopefully lead me to my dream profession in style. Over time, the plan modified. A yr into running a blog, I obtained my first paid marketing campaign.
I spotted that running a blog could possibly be a profitable facet hustle whereas engaged on my profession. Nevertheless, I nonetheless had no monetization technique. I used to be making progress with my weblog that I used to be proud of. I joined blogger networks to realize entry to sponsored campaigns however as soon as I discovered methods to pitch manufacturers by myself, my model actually started to take off. As soon as I began to construct my viewers, I began dabbling in online marketing with LiketoKnowIt, Amazon and Shopstyle. Since then I’ve labored on quite a few campaigns with family title manufacturers like Pantene, Clorox, and Adidas. My household has even commissioned campaigns with tourism boards and gotten to journey to locations like New York Metropolis and Gulf Shores.
5 Straightforward Methods to Discover Model PR Contacts
Have you ever ever crafted the right pitch solely to ship it and have the e-mail bounce? I’ve and it’s the worst feeling. Discovering the precise contact earlier than sending your pitch is vital to having extra success when pitching. Whether or not you’re simply beginning out otherwise you’ve been running a blog for a short time however need to begin working with manufacturers, listed below are a number of tips about methods to discover model contacts.
1. Get the contact from a press launch
That is most likely the primary manner I’ve had success of discovering a model PR contact and the precise one at that. A press launch will greater than probably have the contact title, electronic mail, and telephone quantity for the individual it would be best to ship your pitch to.
How do you discover a press launch? It’s easy. A fast Google search ought to have the ability that can assist you discover the knowledge you’re searching for. Head to Google and sort within the model title + press launch. For instance in the event you’re wanting to search out the contact for Seventh Technology, you’ll need to search “Seventh Technology Press Launch”. Normally the primary few search outcomes would be the newest press releases from the model.
Scroll to the underside of the press launch and the contact data must be there.
2. Make the most of LinkedIn to search out model PR contacts
I feel that LinkedIn is without doubt one of the most undervalued sources within the running a blog world. Not solely is it a good way to attach with different individuals professionally, it’s a good way to search out contacts as effectively. I’ve related with many PR/advertising and marketing professionals on Linked In, obtained job presents, and a lot extra on LinkedIn.
You could find model PR contacts by looking out the model or company that represents the model. When you’ve discovered the corporate web page, scroll down and choose individuals. There you might be able to discover the individual you’re trying to find. A few of the titles for individuals in control of influencer partnerships are “Influencer Relations Supervisor” or “Advertising and marketing Supervisor”. The individual’s title will probably be completely different relying on the corporate so that you’ll must do some analysis.
In case you’re not on there, I extremely recommend you get on there ASAP. You’ll be able to join with me right here.
3. Ask a good friend
Within the running a blog trade identical to every other, connections are golden. That is why I all the time stress the significance of increase your weblog tribe with individuals you belief 100%. Your tribe can introduce you to the precise individuals and you’ll develop collectively. If there’s a blogger in your tribe that has a contact you’re excited by, ask them for an electronic mail introduction. It may go a good distance.
4. The model web site
The model’s web site must be the primary place that you simply look. It’s the obvious place to discover a contact and if it’s there it saves you time from looking out. Most model web sites have a press or newsroom part. There you will see contact data or press releases with the knowledge.
If the one factor that you could find on their web site is a customer support electronic mail then don’t be afraid to shoot your shot. Generally the e-mail will probably be forwarded to the right individual. If that doesn’t work, strive one other one in all these strategies to search out a precise contact.
5. Don’t neglect about social media
Don’t sleep on social media. It’s probably the most useful sources we have now in our digital age. In case you’ve exhausted all the different sources above then attain out to the model on social media. Observe the model on social media, have interaction with them by liking and commenting on their content material, then ship them a DM letting them know what data you’re searching for. Introduce your self in fact by telling them your title and a brief bit about your weblog and ask them if they’ll level you in the precise route of the individual to ship your pitch to.
As soon as you discover the precise contact, be skilled and good in your emails. I’ve heard so many horror tales about bloggers who’re simply hitting up these manufacturers totally free stuff simply because they suppose they’ll. Work on constructing a relationship with the contact over time. In the long term a relationship with a model contact of an asset than simply having the contact.
Do you may have any tricks to discover model PR contacts? Share them under.
Seize a planner to plan your pitches:
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