It was 2016 when Dyson, the then beloved vacuum model started its foray into hair. Very like its predecessor, the high-tech hair instruments additionally boasted a beneficiant price ticket. And whereas the expertise after all piqued the curiosity of Black girls, like with most different hair instruments available on the market, the fast assumption was that the model wasn’t created with us in thoughts.
Over time, that’s advanced and Black girls of all completely different hair varieties are discovering that the funding in a Dyson hair product is value it each single time. Nevertheless, it started with the professionals, hairstylists who found the unbelievable advantages of the Supersonic Hair Dryer, particularly. It turned a backstage must-have for pure hair due to its capacity to straighten the coils whereas nonetheless preserving the curl sample. A kind of consultants was Jawara, Dyson World Ambassador and hairstylist to stars similar to Beyoncé, Rihanna and Naomi Campbell.
“I like the truth that utilizing Dyson on pure hair nonetheless leaves the hair with a sure integrity,” he tells ESSENCE. “Dyson appears to be actually conscious with how a lot thought they put into the expertise of easy methods to nonetheless preserve curls since you don’t have to make use of such a excessive warmth for it to work. The response of the men and women that I apply it to which have pure hair, they’re all the time like “Wow, what’s this?”
And because the expertise of Dyson Hair evolves, as does its attain on social media. Continually going viral, in the event you’ve scrolled your timeline recently, particularly on TikTok, likelihood is you’ve seen the model’s newest innovation, the Airwrap Styler. Primarily identified for its straightforward curling capabilities with rotating cool tip expertise, its the opposite attachments which might be proving extra of the star for hair like ours.
“There’s the wide-tooth comb attachment that goes with the Airwrap now,” Jawara shares. “What I like about it’s you’ll be able to go from the roots all the way in which out to the top of the shaft with none snagging. We’ve been utilizing these Afro-pick blow dryers for therefore lengthy and so they accomplish that a lot harm to our hair, generally they even go above 450 levels.”
Different attachments within the package embody: Coanda Smoothing Dryer, 1.2″ Airwrap™ Lengthy Barrel, 1.6″ Airwrap™ Lengthy Barrel, Tender Smoothing Brush, Agency Smoothing Brush and Spherical Volumizing Brush.
And as somebody who was in a position to strive it herself, first utilizing the extensive tooth comb to dry my hair (additionally weave) then utilizing 1.2″ Lengthy Barrel to create fanned-out waves I can say that I’m a believer. Nevertheless, there’s actually a studying curve. When utilizing the curling barrel, I needed to discover ways to maintain my hair excellent, permitting the hair to twist up correctly and activate the cool shot to set the curls.
As soon as I brushed the curls out, bombshell curls appeared.
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The Airwrap is proving a substitute to virtually ever different hair device one would wish of their stash. In line with movies throughout social, the drying time is reduce in half and irrespective of the feel, it’s equally as efficient. “They new Airwrap has an Coanda impact,” Jawara says of the up to date expertise that dries, smooths, and hides flyaways. “So once you use it, the air’s coming by means of that comb and going straight by means of the follicles. It dries it versus blasting it.” Even higher, Jawara says the Airwrap is ideal for hair wherever longer than 5 inches — debunking one more fable that Dyson solely works for size.
And in the event you want anymore convincing, behold a number of Black girls who’ve betted on Dyson, and liked it.
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Go to Dyson’s web site to get in on the hype.
