Christy Ford is the co-founder of The Scout Information. She began her profession as a photographer and later moved to Charlottesville, opening a Georgian vintage and residential retailer together with her mom. Because the enterprise grew, Christy realized there was a scarcity of profitable promoting alternatives for native small companies. She was pushed to discover a answer, so The Scout Information was born. Right now she and her associate have greater than 79 cities the place their franchise publications are printed and shared to help the native enterprise group. Christy leads inventive course and branding throughout the enterprise. For extra data, you possibly can try TheScoutGuide.com.
In immediately’s episode, Christy Ford shares with us the journey of The Scout Information, from its preliminary inception to the 79 franchises it now consists of. She shares with us the ups and downs alongside that journey and what it took to get to the choice, then execute that call of making the franchise.
“We’re storytellers and connectors at coronary heart. We’re the conduits to our group and pulling collectively small companies and ensuring you recognize that the group is aware of they exist.” – Christy Ford
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This week on SmallBizChat Podcast:
- Constructing a big franchise from a 2-person startup.
- How The Scout Information transitioned to a franchise.
- Shoring up your basis earlier than you franchise.
- Figuring out the ins and outs of how the franchise would perform.
- Being clear in your mannequin and in those that need to franchise.
- Flexibility and dealing as a labor of affection.
- Execs and cons of franchising your small enterprise.
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