The launch of a brand new workplace in Dubai as a part of MULU’s intentions to broaden within the MEA area, a life-style trend firm that caters solely to plus-size ladies, was introduced right this moment.
The Netherlands was the earlier dwelling of the style label, previously often called Kanessa, the place it began its e-commerce enterprise in 2018. The corporate sells its product everywhere in the world, and its merchandise are well-liked in North American and European markets. Because of the rising demand for plus-size clothes within the Center East and Africa, MULU has not too long ago relocated its headquarters to Dubai.
For MULU’s on-the-ground actions, the brand new workplace in Dubai presents a primary location that can help the corporate to ascertain a neighborhood and regional footprint.
In an effort to fulfill rising buyer demand within the space and Africa, MULU has additionally established a warehouse that can act because the regional hub for operations. This warehouse will perform because the model’s second location. To broaden its attain and higher meet the calls for of consumers, MULU intends to launch a retail location in Dubai this 12 months.
The latest statistics present that 42 p.c of ladies in Saudi Arabia and 31 p.c of ladies within the UAE are at the moment plus-size or bigger. A major concern within the space, in the meantime, is discovering clothes that matches plus-sized ladies nicely.
About MULU
“After 5 years of rising the model from The Netherlands, we’re desperate to take MULU to the following stage,” acknowledged Kanessa Muluneh, founder and CEO of MULU.
We’re very blissful to start this new chapter for MULU from Dubai. We’ve listened to our shoppers within the space and Africa, and we’re very cognizant of their calls for. Whenever you’re a plus-sized lady, your client shopping for cycle and expertise seem totally different, and it must be handled in another way.
MULU is right here to repair this concern within the area with distinctive purchasing experiences and artistic expertise. We perceive our customers’ bodily and psychological issues in terms of attire.”
MULU is a motion, not only a clothes model. We’ve a powerful sense of neighborhood and schooling, and we use trend and cutting-edge expertise to deal with points in our neighborhood.
Our purpose is to tell ladies concerning the path of trend and the way they’ll contribute considerably to the growth of the web, particularly through the use of Web3.
Greater than ten nations, together with the Netherlands, Germany, Belgium, Denmark, Sweden, Austria, the UK, the United States, Canada, and Ethiopia, promote our merchandise.
Content material courtesy of, D Style Journal, MULU & NFH
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